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Apple props Red One

red_one_in_action.pngIn a bold move Apple showed a Red One logo at their NAB keynote presentation.

"You can take 4k files, plug it directly into a MacBook Pro, and see and edit them right there. The industry is going to change. You will be able to work with this whole new breed of moviemaking." (engadget).

WOW. 4k on a powerbook 4:2:2 and it is actually real. I mean that is basically absolutely every motion picture artists dream come true — BiG period for a while (until 3d comes along).

The video is now also on apple.com.

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brave new world

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