São Paulo goes advertising free
by popular demand. With a vote of 45:1 the São Paulo city government has approved a law that makes ALL and EVERY advertisement in São Paulo illigal - the one dissenting voice is affiliated with an advertising agency. Shop owners are only allowed a very small sign on their shops — thats it. No bus advertising, no billboards, no neon signs, no outdoor led screens, no flyers, no posters — nothing. Its so freaking cool, south/middle america more and more develops into a test ground for a live after kapitalism. I really wonder what the impact is of this. How much big vs. local corporation are loosing in sales (my bet is that multinational mega corps are the ones loosing the most) how much sales in general are affected at all (my guess is not at all). And the affect on the suicide rate in the city (drastic reduction?).
This also seems like the ideal playground for street artists who could help make the city a peacefull calm beautiful inspiring place without the kapitalistic evil lurking on every step you take.