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e-paper made in Germany

I read this guardian article twice as I could not believe whats in it - a 50 Euro per square meter e-paper material has been developed - and not in Japan or at the MIT no in good old Germany at the company that just sold its handy market to the Asiens - Siemens. Not much information is floating around and neither are pictures but the article claims that this material is very cheap and very flexible paperthin and acts like a normal TV or monitor. It can be used to place moving advertising in magazines or little games on cigarette packs - and what sets it apart from every other e-paper in the labs - its COLOR and IT CAN PLAY FULL MOTION VIDEO. So how long until I can get e-wallpaper now? The article says that we will first see them in expensive magazines "high - impact adverts". Yummy.

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