The Gong Fu of Tea
Teance is a tea company who sell tea. Their mission statement is one of the most sensible mission statement I have ever read for a company.
The spiritual practice of mindfulness, concentration, and deliberate intention through tea is ultimately used in the service of others. The guest should be moved by his experience without imposition; the generosity and spirit of sharing one's best effort should be felt without display. The guest should experience, wordlessly, the years of artful practice that brought to life the leaf as intended by the tea masters' equally skillful crafting, somewhere far away in the mountains of Asia.
They learn all of the formal presentation steps designed not for show, but to produce the best cup of tea possible.