The minimalist society
Square Boxes, clearly readable "helvetica like" typography, cutout black figures, square boxes shallow easy to swallow short messages oh and square boxes are all that is successful these days and that is most that is primarely visible. Trying to bring complexity to a live that in the 21st century is reflected by its design, readings and open public "opinion" seems to be taken more and more as insult and offense. The success of the iPod like products, boxy layouts on the net and the overall trend of "less is more" that started with the bauhaus early in the last century seems the winner in all aspects of life at the moment. I always hoped that at some point I see a return to the ornaments that make this life complex, that add wonderful flowing depth and curiosity to life as a whole that reflect the complexity of the world.
Yet the world seems to adjust to the minimalist current state by spreading ideas that are best reflected with the "good or evil" speeches of President Bush. It seems "thinking out of the box" is putting you out of the squares that form the social chessboard. Everyone wants to be famous, rich and powerfull and all that fast and easy and a good way to do it is to take everything out of ones thoughts, work and action that could be interpreted or that could lend depth or that could take time away from an audience. The most successful blog on the net are those that talk about dogs or celebrities sex life or about simplistic "good or evil" schemes. The most successful product of our times is a music player that has been stripped of all functionality other then playing tunes and presented in a "revolutionary" white square.
I am personally offended that companies and individuals think that all people on this earth are these one dimensional creatures that donīt want to think. That donīt want to hack through life discovering new stuff the longer they spend time on it and I predict that the future will not be any better as "statisics" show the humans have less and less time - even though they live about 20-30 years longer then in earlier periods of its existence. So the clear thinking is "make it fast make it easy make it simple and take out everything that could lead someone to explore or get its own message out of it".
I think because of this easiness the attention span of modern people shrinks more and more and I think this harms society as a whole. Most kids are not used to read longer then half a page text, are not used to decipher crazy ornamental typography - they mostly donīt even try and complain that it is unreadable. They are sucked in by the easiness presented to them to what at times seems lazy producers with not enough time on their own hands to produce or think about more complex products or specifically targeting this short attention span as a big viable market leading to a spiral that already leads to absurd one dimensional word combination without any explanation and square boxes.
But there is a limit. Not all company logos can become a black circle on white background not all commercials can have a black silhouette on a one color background not all products can be squares with one button not every idea can be presented in a one liner. Will we soon live in world that is "push one button" functional without any deeper longer thinking - will this world still considered "creative" and leave things to explore. Will they shape all of nature the way that it looks and feels less complex then it really is just to please the mind of those not thinking multidimensional. Will the majority become one dimensional consumers with only work and party at their main concern in life? I clearly think that this is happening but are there ways out of it? I think you can find very bright people around the world that are working on a multitude of branches and enforcing this but they are clearly the minority and are constantly being put in corners and oppressed only few make it out of their corners only to let their messages get "simplified" so they are understandable in the first dimension. I am just a little sad to see no deep and organic ornamental smooth round approaches to life in general - approaches that would suit the complexity of our surrounding - approaches that leave room for exploration, mind wandering and self conclusion - approaches that give space to multidemsional thinking and critical observation.
Comments
You're an idiot
Posted by: yes | 25.02.09 3:16
nice meaningful commentary thank you for supporting my theory up there.
Posted by: fALk | 25.02.09 13:18