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Why the media around the world loves bailouts

You know you can sense a kind of cheering in the media for more and bigger bailouts and rarely do you hear voices of concern in the deceasing matter. If you look deep and have read my previous article on why the media might need its own bailout its quite clear that they might not need their own bailout - a bailout of other failing industries is enough to sustain this failing industry as well. Here is a chart to think about if you want to trust the mass media with any information on any bailout - and let me say the US is just an example the list is pretty much the same (just switch us car makers and banks with local car makers and banks). So here is the list of the top advertisers of the american mass media market. There should be a light going on in your head - if not you might be living in a cave.

2007 Advertising Expenditures By Bailout Targets
CompanyAmount (000's)
General Motors3,010
Ford2,525
Toyota1,758
Chrysler1,739
Bank of America1,491
Nissan Motor1,407
Honda1,326
Citigroup1,135
JPMorgan Chase1,074
American Express1,050
Capital One757
Hyundai651
Visa581
Allstate537
Fidelity 499
MasterCard489
Progressive460
Washington Mutual445
State Farm Mutual431
Wells Fargo356
Total:21,751

Hmm 21 billion of advertisment revenues - the top 20 - and all thats in it is cars and banks. Empty words like "too big to fail" and "5 million jobs" and "end of world" take on a whole new meaning if you look at it from the perspective of the media industry. They might be just talking about them self instead of the banks and the cars.

From the excellent media death watch blog newscorpse.

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