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To the Newspaper Moguls : You Blew It

There is a fantastic rant / fictitious speech from Jeff Jarvis on what the Masters of the News have done wrong in the last 15-20 years and how they completely and utterly destroyed their businesses by failing to see the reality of the internet unfold in front of their eyes and failing to act accordingly. He calls the angry white old man out for their inability to adapt from a content economy to a link economy to the short sighted view that google should pay for aggregated headlines never mentioning that its also google that generates 1/3rd of the traffic to these sites.
If you are even remotely interested why its going downhill so fast and strong for the newspaper business that is the article to read and understand why.
Oh and this is how the article ends:

It's simply too late. The best thing some of you can do is get out of the way and make room for the next generation of net natives who understand this new economy and society and care about news and will reinvent it, building what comes after you from the ground up. There's huge opportunity there, for them.


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