The longer you surfe the less you watch TV
Something the internet diehards do know themself but something that needs to be spelled out to the management of TV stations Telekom companies: Sooner or later the web WILL take over TV as a mass medium. There are numerous studies out there showing a decrease of overall TV watching time and an increase in Internet use. Those two yes are intertwined. A recent study shows the dramatic turn this is taking.
read it over at ars technica: http://arstechnica.com/news.ars/post/20041006-4279.html