Net advertisement is ineffective across the board - who would have thought
I never understood how google is making these shitloads of money because I can not believe that "click throughs" most of them accidental give advertisers any kind of leg up in the market. It seems my suspicion is right as a recent article on slashdot notes:
"A recent study finds that 6% of Web users generate 50% of the click-throughs. Worse news for advertisers: these clickers are not representative of the population as a whole, most have incomes under $40K, and their clicks are not related to any offline buying. (They are mostly males between 25 and 44 years of age.) The number of clicks on an ad campaign is also not strongly correlated with brand awareness for the ads' subject, according to the study. This is bad news for ad-supported Web sites and businesses, as rates should drop if the Net economy begins to take these findings seriously."
JNo brand awareness - no translation to actually go out and by a thing neither online nor offline - so what the heck is the use of online ads - especially unbranded adwords in general? But my suspicion goes even further - advertising as a whole in its current form of super branding and subtle force buying has seen the end of life on any media. People are over saturated by XX thousand brands competing for their brain cells and actually people find they might wanna use their braincells for something else. I would say as with the decline of TV we will also see a decline of advertisements in the coming years - now the question begs -> no brands -> no advertisements -> no free money -> no free culture? or is it free culture -> no brands -> no money -> no advertisement?