More nails in TVs coffin
In a report about a recent study (oh yes studies that support ones own theories are always welcome for the little bit of propagandistic spin) by the economy magazin "Capital" the german Netzeitung states that the internet is playing a more and more dominant role in opinion making especially in the male 14-39 years demography. TV is more and more seen as a "side" medium - running along when the main attention is on the PC - a position that up until now was the market for radio. According to the report the obvious trend has not spurred a new thinking with the TV administration folks who still dismiss it as "to small percentage to worry". The study points out that especially in the younger generation the media usage pattern is burned in and will shape the future - it will accelerate fast and furiously until TV has become a niche medium. Already in the above described demographic 55% - more then half of the asked people turn to the internet to make an opinion compared to 39% that get their brainwash from TV. What seems like a big slap in the face of the new economists of the last 6 years who always said that TV will be predominant in the years to come and that the internet might be integrated into TV - and a lot of failed TVwithInternetAppliances later - 59% of the young male demographic would like to see TV integrated into the internet - the older population is more conservative with only 39% of the 30-39 year old wanting to put tv on the net.
The study sees the young male demographic as the leading force for future technologic development and says the trend is already irreversible and will accelerate. Welcome to the free speech everything seems possible without tabu zone our massmedia overlords - now its our battleground you are entering - may no force be with you to take over the citizen media of the new intelligent information age.