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landslide TV decline in Europe

From time to time I stumble across reports how TV usage is declining in comparison to internet usage. A recent study in Europe leads you to believe that this decline is on a tipping point in the advertisers darling target group - young people. 46% of all questioned people between 15 and 24 years old say they are spending more time in front of the internet then in front of TV. That means we are on the brink of seeing TV falling into irrelevance in the near future in this target group. The study needs to be taken with a grain of salt as it was sponsored by the European Interactive Advertising Association - a lobbying group for internet advertisments that is interested to see TV die but still their have been 7000 people asked and the trend is very clear - internet seems to become more interesting then TV and is already more interesting Newspapers and Printmagazins. Its only a matter of few years when the young generation will abandon TV in all its glory and once again this world has a generation of critical thinking unbrainwashed humans that interact with their knowledge rather then just consume. This trend can not go fast enough and I wish TV a painful death all around. It will be interesting to see all the advertisers run with their money - getting much cheaper adverts on the Internet - adverts that are much cheaper to produce then high gloss tv stuff - adverts that can link to a store with a mouseclick so the advertisers can take out the middle man as well - all good for advertisment - so now with all this money gone from TV how will private TV stations stay afloat? The production will get even cheaper then they are already the content even worse the viewers even fewer and soon it leads to self extinction. Interesting times ahead for sure. I would not like to be a TV station boss making decissions right now.


http://www.heise.de/newsticker/meldung/60849 (german)

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