Internet usage up TV viewing down
I try to track articles that foresee what I call "the decline of the braindead couch potato civilization". While the earlier articles on the matter "TV viewing down internet usage up" where all studies and statistics from the US – today came one in from good ol Europe. BBC is reporting that the adaption of broadband is up between 33% (Germany) to 120%(Italy) over the previous year. In the same study 40% of all broadband using households say that they are spending way less time in front of the TV.
"Year-on-year we are continuing to see a seismic shift in where, when and how Europe's population consume media for information and entertainment and this has big implications for TV, newspaper and radio," said Jupiter Research analyst Olivier Beauvillian.
That is 20 Million more people in Europe watching less TV.