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Google to offer "print magazine from blogs" service?

An intriguing article on TechChrunch tries to make sense of a patent granted to google.

Consumers may purchase a variety of publications in various forms, e.g., print form (e.g., newspapers, magazines, books, etc.), electronic form (e.g., electronic newspapers, electronic books (”e-Books”), electronic magazines, etc.), etc. The publishers define the content of such publications, and advertisers define which advertisements (ads) may be seen in the publications. Since consumers have no control over publication content or advertisements, they may purchase a publication that contains at least some content and advertisements that may be of no interest to them.

Techcrunch thinks that this could lead to completely customized magazines shipped to ones house. You could for example make some search terms taxonomies and your customized super special magazine would be printed on demand (once a month or every day or whatever) and then delivered instead of your regular newspaper which wastes about 90% of its paper on stuff that is not interesting to you.

Then again do we real need to chop down more trees, shred them to pieces, dip them in highly toxic paints and put them on landfills after 10 minutes of usage? Also the whole "customize you content" approach is flawed in my opinion, because you never stumble onto something that is outside your scope of normal reading topic and accidentally could change you live.

Yet it is cool in the regard as it would take away power from the big publishers - which I find always worth a mind experiment.

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