Death to TV part (I forgot): Murdoch to pump money into exclusive online "IPTV" shows
So I am sure that the recent move of Mr. Murdoch will not prove to actually liberate people in any way the idea to pump in 400.000 USD for an "episode based" show to air on myspace is tingling my fingers. With hunred million users forming a uniform target group (read "blind trend(money) followers") Mr Murdoch has a clear possibility to get the biggest audience any episode based moving picture premiere ever had right on on the first hit. Now while I think the piece might only have an entertainment value and will lack true pioneering spirit it does turn a lot of attention to "IPTV" or the internet as a moving picture distribution chanel to the former "couch potatoes" which in turn means the hundred million myspace users are watching at least one episode based entertainment piece less on TV which means less revenue less viewership and an acceleration of the decline of the "hipness" of watching TV in one of TVs most revnue generating target groups. Its endlessly satisfying seeing the gatekeepers slowly drown without any backup plan of their own grasping on which is a heavily declining media death spiral.
Now people could say "Mr Murdoch is hardly doing good to the internet" but I say first he probably has interest himself to see TV drown and in the end as of this year there is no way to play the soley gatekeeper of content on the internet (so netneutrality and greedy governments could change that over the long run) so any attention to motion picture content on the net is good for everyone producing motion pictures on the net. Since the "murdoch approach" is probably some classic TV like programming people will be bored with that but then they are on the net and have a good chance to stumble over more novel humanity advancing art-knowledge- entertainment (one can hope right?).
Overall not the worst of all developments. Further information about this in this article on newsblaze.com.
Technorati Tags:
MassMediaAndYou , DeathToTV