CNN on heavy decline says Gallup
One of the biggest companies responsible for the "Presidential approval ratings" and other more or less interesting polls is ending its partnership with CNN. The reason? - excuse me if I have to give a link to the Drudge Report - CNN´s viewership is on a heavy decline and the gallup people are leaving the sinking ship so to help their brand stay afloat.
Now why would that be interesting? Because Gallup thinks if they run their own "e-channel" they get more viewers then on CNN - or to spell it out in plain words: Gallup thinks that internet TV is already a better market then TV.
Thats a revolutionary development to say the least. Gallup is a polling station they must have one of the best statistical data on american tv usage and they think they can reach a bigger audience in the net then over the air. I am flabbergasted - this is all happening much faster then even I imagined. Gallup itself is talking about "a hurricane of change" they face and their new "e-distribution" is their answer.