True 3D Advertising in Bars
The MIT advertising lab informs the world on their blog that a company called NextMedia is installing 3D flatpanel screens in high value bars. Without any glasses or other enabling gear guests will be bombarded with 30 seconds true 3D commercial interupted with the bars own program and other stuff that is displayed in 2D on the same screens. Interesting way for 3D viewing to gain a foothold in the media realm - so I am not sure if I would like to be assailed with adverts while I am in a bar paying for drinks - but modern day capitalistic realities seem to have no ethics anymore as more products you pay for sport advertising (lots of rental DVDs in the UK have an unskippable advert in the beginning and recent pushes from cellphone telcos see the new video functionality on the modern phones as a perfect way to push advertising - there is hope so that consumers will resist and a marketing backlash will occur at one point)