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EPaper at last - but not flexible and surely not thin

Its shipping. After about a trillion years in computer universe E Ink coparation in cooperation with Phillips and Sony is unveiling the first device with the epaper technology. At an unimpressive 170 ppi (a little higher then the 130 ppi for Notebook Displays) its neither flexible nor thin as paper, requires some heavy 4 AAA batteries to function and looks like a iPod knockoff from Sony for the reading population.
The upshot: no backlighting, easy readable under sunlight and it can serve you 10.000 pages before the batteries need replacement.
Hope this is just the first step and there are some early adopter to the technology so it can move forward. So with the unimpressive clumsy design I do have some doubts about its success. Right now only available in Japan.

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