Storyline VJing

From Live Cinema Research

Revision as of 12:10, 25 March 2006; view current revision
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Aus dem VJ-Book:

The pardox lies here: because the audience/strategies of both avant-garde and mainstream film to create an arresting, powerful sequence of events do not necessarily apply to VJing. But yet this same audience that is going to VJ performances, clubs, raves, etc. have been weened on mainstream narrative film, reality television, and plot-driven shows, so the sophistication at recognizing certain cultural codes, filmic conventions, branding, and semiotics is relatively advanced. How can an audience so accustomed to conventional film and television be brought under the sway of the VJ?

und: I was reminded of the various fail- ures and successes of George Melies, who conjured up fantastic new cinematic worlds and land- scapes, but lost his audience due to the overarching emphasis on special effects. Other filmmakers would utilize these same technol- ogies in the service of narrative, rather than visual showmanship, and win over audiences world- wide. Narrative had won out, and ‘beaten’ special effects.

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